SutrOSSutrOS

Sample review

Knee replacement Instagram post

Hospital · Social Post · Instagram — an illustrative example. Real reviews cite the exact sections and pages of the uploaded guidelines.

Original content

🏆 Best orthopaedic hospital in Pune! Dr. Mehta has done 5,000 painless knee replacements with 100% success. See how our patient Mrs. Sharma (68) walked in just 2 days 👇 Book now and get 20% off this month only!

Risk indicator

High Risk

The post shares useful news about knee care, but it uses superlatives, guaranteed outcomes, a patient story and a discount — all areas the guidelines treat with caution.

What this content is for

Purpose
Promote the hospital's knee replacement service and drive bookings.
Audience
Older adults with knee pain and their families in Pune.

Patient privacy: The post names a patient and her age. Please remove identifying details and never upload patient photos or records to this tool.

Topic checks

Advertising

Concern

Promotional tone aimed at soliciting patients.

Claims

Concern

Superlatives and guaranteed outcomes.

Testimonials

Concern

Uses a named patient's story.

Endorsements

Not applicable

No third-party endorsement.

Patient privacy

Concern

Patient named with age.

Inducements

Concern

20% discount, time-limited.

AI content

Not applicable

Not declared as AI-generated.

Mandatory disclosures

OK

No missing disclosure identified.

Prohibited practices (3)

Superlative claim (“Best hospital”)

ProhibitedClaims

"Best orthopaedic hospital in Pune!"

Calling yourself the 'best' compares you with others and can't be objectively verified. Ethical advertising rules generally ask for factual, non-comparative information.

Safer alternative

Our orthopaedic team in Pune

Guaranteed results

ProhibitedClaims

"painless … with 100% success"

Promising painless treatment or 100% success can mislead patients — every outcome depends on the individual.

Safer alternative

Recovery differs for everyone

Discount to attract patients

ProhibitedInducements

"get 20% off this month only!"

Time-limited offers push people to choose medical care based on price urgency rather than need.

Safer alternative

Speak to a doctor about whether it's right for you

Needs legal review (1)

Identifiable patient story

Needs legal reviewPatient privacy

"our patient Mrs. Sharma (68)"

Naming a patient with age makes them identifiable. Even with consent, testimonials may be restricted.

Safer alternative

Remove the patient story

Permissible

General awareness that knee replacement can help restore mobility.

What's good

  • Raises awareness that knee replacement can restore mobility.
  • Names the treating specialty clearly.
  • Short and easy to read for a general audience.

How to fix it

  • Replace 'best' with factual information, e.g. the services you offer.
  • Remove 'painless' and '100% success'; describe what recovery generally involves.
  • Remove the patient's name and age, or share general education instead of a case story.
  • Drop the discount and urgency language; invite people to consult if they have knee pain.

Improved draft

Living with knee pain? 🦵 Knee replacement may help some people with severe arthritis move more comfortably. Recovery time differs for everyone and depends on your overall health. Our orthopaedic team at [Hospital name], Pune, can assess whether it's right for you. Speak to a doctor to understand the benefits and risks. 📍 [Address] · ☎ [Number]

Human review recommended: Legal

  • Patient story and consent records should be checked by a legal advisor.

Questions to clarify

  • Do you have written, informed consent from the patient to share any details?
  • Is this post boosted or paid for by a third party?

AI-assisted educational review — not legal advice, approval or certification. Confirm with qualified advisors before publishing.

Check your own content →